Next time you’ll hear someone saying “Il Molise non esiste” (Molise doesn’t exist), you can reply that indeed it does – because now you have the proof. From this little, almost forgotten Italian region that has the highest national rate of migration, Rizzetta starts his giving back to his Italian heritage. Matt is the young president and CEO of North 6th Agency, a successful brand communications and social media agency based in New York and Toronto. But he has never forgotten his roots, and now time has come for him to give back to his ancestors’ land.
Matt Rizzetta is the new owner of S.S. Città di Campobasso, the soccer team that is emerging from the lowest series to the Pro soccer rankings heading towards Serie C. “For the moment we’re just the underdogs, but in the long term we want to become competitive and to make the Serie A”. To Matt, owning the Campobasso is much more than an entrepreneurial challenge: it’s a loving tribute to his heritage, to his grandfather who taught him to love football, and a way to help the economy of this part of Italy. “If I’ve achieved my goals in life, it’s thanks to my Italian roots. Now it’s my turn to give back”.


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